Home » Targeting the Message: A Receiver-Centered Process for Public Relations Writing by William R. Thompson
Targeting the Message: A Receiver-Centered Process for Public Relations Writing William R. Thompson

Targeting the Message: A Receiver-Centered Process for Public Relations Writing

William R. Thompson

Published February 22nd 1996
ISBN : 9780801307485
Paperback
508 pages
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 About the Book 

This book is about meeting organizational goals through public relations writing at a historical moment when new technology and a fresh strategic vision make it possible to reconceptualize what public relations writing can accomplish.